Who is wadworth?
Established in 1875 in Devizes, Wiltshire, Wadworth is a family-run independent brewer and pub company. With nearly 150 years of heritage, they’re renowned for exceptional beer and creating memorable pub experiences across the South West, from cosy traditional inns to vibrant modern beer gardens – all built on quality, community, and hospitality.
What wadworth wanted?
Wadworth approached us with two exciting opportunities to collaborate:
- Red Lion, Lacock: The team wanted support with their BBQ setup. Their vision was to offer our premium German sausages at their beer garden BBQ and elevate the experience with a co-branded parasol counter that tied the food and drink offering together.
- The Pheasant Carvery, Chippenham: Ahead of their Pheasant Summer Party, the team expressed interest in both stocking our products and receiving marketing support to help bring the event to life and draw customers in.
How the sausage man supported
We stepped in to ensure both opportunities were supported with the right mix of product and marketing assets:
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Red Lion: We supplied a co-branded parasol and a fully co branded counter, giving their beer garden BBQ a professional and eye-catching focal point.
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The Pheasant Carvery: We went further by providing a complete marketing package. This included co-branded bunting, feather flags, branded TSM counter, and branded serving trays. Alongside the visuals, we also supplied with the sausages for the event:
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Chilli Beef Frank
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Giant Pork Frankfurter
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Giant Jalapeño & Cheese Bratwurst
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Children’s Pork Hotdog
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Overall, both events proved to be a resounding success. Positive feedback was received about the quality and flavour of our sausages, and a large volume of hot dogs were sold across both venues. The collaboration highlighted how our partnership with Wadworth strengthened their event offerings while at the same time showcasing The Sausage Man brand in a vibrant new setting.
Ready to partner with us?
Get in touch with our sales team today to discover how we can support your event with premium products and tailored marketing solutions. Together, let’s make your next event a success!
